We helped an award-winning home loan provider unveil their new brand with the launch of two websites.

From Craft CMS to Sanity CMS

Tiimely’s previous Craft CMS implementation was straining under the weight of their content ambitions. We helped them migrate to the cloud-based content platform Sanity: providing comparable replacements of their existing CMS requirements while setting them up with features for a more scalable and extensible future.

The new system is more robust and flexible, while also being easier and cheaper to host and maintain. More of Tiimely’s development team can now contribute to the websites and Sanity’s revision control and auditing tools help with internal workflows and processes.

A balanced approach to page building

When designing page-builder websites, there’s often a tension between opting for many single-use blocks, or a handful of blocks that can do many things. Both options have pros and cons, with complexity in one area being traded for complexity in another.

We worked with Tiimely to devise a balanced approach, deploying single-use blocks where necessary, and supporting them with multi-use blocks for more flexibility. We leveraged Sanity’s flexible approach to Rich Text, by configuring a range of content components to be included as both top-level page-blocks, and Rich Text inserts to support creative expression.

Improved findability and usability of content

Tiimely provides valuable content about the complex home loan domain, and we wanted to make it easier for people to find that information on the new website. We made improvements to the accessibility of FAQs within the website by ensuring that users had a more intuitive experience when navigating between single answers, and answers grouped by common categories. The FAQ directory also renders a list of answers as JSON schema under the hood to improve the helping people offsite via Google Rich Snippets.